Category Archives: History

WHEN CHERRY LIQUEUR WAS IN FASHION

The ad above hails from 1969.  Forty years later it’s not hard to imagine a shirt company and a liqueur under the same corporate umbrella, but back then it didn’t automatically follow that all companies were owned by parent companies.  Which leads us to wonder:  If this wasn’t a synergistic crossplug, how did Cherry Heering […]

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BARAK TO THE BEACH

“If you can’t come to paradise, I’ll bring it to you,” Don The Beachcomber used to tell his customers.  Last week, President Obama echoed this sentiment at the first luau ever held on the White House lawn:   “I wish I could give you all trips to Hawaii,” he told his 2,500 guests, “but I figured, […]

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A TIKI GOD ASCENDS

We note with sadness the passing of Jack Thornton, who was felled by a stroke on February 22, at the age of 78. With his brother Bob, Mr. Thornton opened the Mai-Kai restaurant in Fort Lauderdale, Florida, in 1956. With five beautifully appointed dining rooms, a 30,000 square foot tropical garden, and food and drink […]

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AN EDUCATED THIRST: PROFESSOR JERRY THOMAS, REMIXED

Ever wonder where Don The Beachcomber and Trader Vic got the idea for their exotic drinks? We know they both traveled to the Caribbean, where they learned about the Daiquiri and the Planter’s Punch. But they also found inspiration right in their own back yard. In the 1830s, American saloons served a libation called the […]

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