One of Imbibe magazine’s “25 Most Influential Cocktail Personalities of the Past Century” and one of The Daily Meal’s “60 Coolest People in Food & Drink,” Jeff “Beachbum” Berry is the author of five books on vintage Tiki drinks and cuisine, which Los Angeles magazine has called “the keys to the tropical kingdom.” He’s been profiled in the New York Times, Wine Enthusiast magazine, Class magazine, Salon.com, the New Orleans Times-Picayune, and the Florida Sun-Sentinel; he’s also been featured in the Washington Post, the Wall Street Journal, and the New York Post.
Jeff created the cocktail menu for the Luau in Beverly Hills, which the New York Times cited as one of the nation’s 24 “Bars on The Cutting Edge,” and co-created “Tiki+” for iPhone, a drink recipe app which Macworld magazine called “beautifully rendered and, thanks to Berry’s tireless reporting, impeccably sourced.” Jeff’s original cocktail recipes have been printed in publications around the world, most recently Bon Appetit and Fine Cooking magazines, Food & Wine Cocktails, and the 75th anniversary edition of the Mr. Boston Official Bartenders Guide; his drinks have been served at PDT in Manhattan, Smuggler’s Cove in San Francisco, Okolemaluna Lounge in Hawaii, Paparazzi in Bratislava, Taboo Cove in Las Vegas, Rivera in Los Angeles, Boutiq’ Bar in Budapest, and Hula Bula in Australia, among others.
Jeff has appeared on NPR’s Weekend Edition, Martha Stewart Living Radio and Radio Margaritaville; has written for Saveur and Caribbean Travel & Life magazines; and currently conducts tropical drink seminars and tastings across the U.S. and Europe. His Tropical Bar School, co-founded with internationally acclaimed spirits educator Stanislav Vadrna, is now entering its third season on the Mediterranean isle of Ibiza. Jeff serves on the advisory board of the Museum Of The American Cocktail.