POUR YOUR HART OUT

Last year, rum evangelist and importer Ed Hamilton grew his hair down to his shoulders.  Apparently, this was merely his first step toward becoming the Jesus Of Rum, because Mr. Hamilton has now performed a miracle:  he’s brought Lemon Hart 151-proof rum back from the dead.

When Pernod-Ricard sold the Lemon Hart brand last year, rumors flew that the new owner, a Canadian drinks marketing firm by the name of Mosaiq, planned to discontinue the 151-proof bottling — which is not only the Beachbum’s favorite rum, but an essential ingredient in many vintage Tiki drink recipes, first among them Donn Beach’s original 1934 Zombie.

To Tikiphiles, this would have been a disaster of biblical proportions: since there’s no substitute for Lemon Hart 151, there would be no way to make a Zombie without seriously compromising its integrity (trust us, we’ve tried everything from Goslings 151 to mixing Bacardi 151 with Woods Old Navy 114, and nothing’s come close).

Those in the know scoured liquor stores for dead stock, hoarding bottles in anticipation of the coming apocalypse.  But now they can Zombify to their Hart’s content, as Ed’s company, Caribbean Spirits Inc., has inked a pact to import Lemon Hart into the U.S. on behalf of Mosaiq.

For further developments, check in at Ed’s website:

MINISTRY OF RUM

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  1. [...] This post was mentioned on Twitter by Marco Dionysos, Pauline Holland. Pauline Holland said: Looks like the supply of Lemon Hart 151 in the US is safe – but what about the UK? http://fb.me/N7Fjdhzn [...]